When “digital advertising” referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it’s still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we’re headed — and where there’s still room for improvement. Check out a condensed history of online advertising below. The History of Online Advertising The first banner ads appear Image credit: Wired On October 27, , the world of advertising was forever transformed by a small graphic bearing the presumptive words, “Have you ever clicked your mouse right here? You will,” in a kitschy rainbow font.
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He also started the Direct Email Marketing Association to help stop unwanted email and prevent spam. Commercial online service Prodigy displayed banners at the bottom of the screen to promote Sears products. The first clickable web ad was sold by Global Network Navigator in to a Silicon Valley law firm.
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